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FAQs

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1. What is Wallet Ads?

Wallet Ads turns the mobile wallet on your customers’ smartphones into your always-on brand channel. Instead of fighting for attention in crowded social feeds or paying for clicks that don’t convert, we put your brand directly on the customer’s lock screen with Wallet Notifications, with no app needed.

2. How does it work?

We create a branded Pass (loyalty card, coupon, event ticket, membership card, you name it) that customers add to their Apple Wallet or Google Wallet. Once they have your Pass, you can send targeted Wallet Notifications straight to their lock screen, triggered by location, time, or campaign schedules.

3. What types of businesses can benefit?

All kinds of businesses can benefit! Retailers, CPG brands, restaurants, event organizers, loyalty programs, creators, artists. Basically any business that wants a direct channel with their customers, engagement, measurable visits, and real-time offers without depending on feeds, or messaging.

4. How do customers get the Pass?

Through a one-tap link, QR code, or NFC tag. We can integrate this into your in-store materials, packaging, emails, or social media campaigns. Once a customer adds your Pass to their wallet, you can reach them anytime with Wallet Notifications.

5. What kind of Wallet Notifications can I send?
  • Flash sales and promotions

  • Loyalty rewards and birthday perks

  • Location-based offers (e.g., “Welcome back — enjoy 10% off today”)

  • Event reminders and updates

  • Product launches or limited drops
6. How is this different from regular push notifications?
  • No app required (customers use the wallet they already have)

  • High visibility on the lock screen

  • Higher opt-in rates (adding a Pass is frictionless)

  • Geo-targeting without cookies
7. How do you measure results?

We provide a performance dashboard showing:

  • Pass installs and retention

  • Wallet Notification opens and engagement

  • Store visit lift (via geofencing)

  • Redemption rates and sales impact
8. Is it privacy-compliant?

Yes. Customers give consent when they add your Pass and can remove it at any time. Wallet Notifications are delivered only if they’ve enabled location permissions for their wallet. No cookies, no intrusive tracking. Fully compliant with data protection standards.

For loyalty programs, we also offer API integrations that are 100% aligned with the LGPD, ensuring secure and lawful data handling from end to end.

9. Can agencies work with Wallet Ads?

Absolutely. We partner with agencies to deliver wallet-based campaigns for their clients, creative support, and attractive reseller incentives.

10. What’s the pricing model?

Our model is simple:

  • Fixed cost per Pass issued
    ‍
  • A set number of free Wallet Notifications per Pass.

    You pay only for active, reachable customers.
11. How quickly can I launch a campaign?

For zero-integration activations, we can have your campaign live in as little as 48 hours once creative assets are ready. If additional integrations are required, timelines will vary depending on the complexity, but our team will guide you through every step to get you up and running as quickly as possible.

12. What’s the first step?

Book a quick call with our team. We’ll show you examples from your category, map out potential use cases, and set up a pilot campaign so you can see the results firsthand.

Still have questions?

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